Don't try content marketing without a Strategy

Content marketing has a reputation as being costly and difficult to execute, but that’s just not true. When it’s done well and strategically content marketing can even improve on the high returns SEO provides businesses. Content can actually be a very cost efficient way to market a business, but you need to invest in quality content at the start.
Google loves content and it rewards websites with fresh, relevant, targeted content with high rankings. This is a trend SEO experts identified in the ‘Panda’ algorithm updates of 2014 and all the pundits predict content will only continue to increase in importance.

• 27 million pieces of content are shared each day
• 70 percent of consumers prefer getting to know a company via articles rather than ads

In the last blog post, Pure SEO mentioned how important content marketing is in a digital growth-hacking strategy and that you don’t need huge budgets, but you do need to make sure the content is high quality.  The best way to get the maximum return is to be strategic about content and plan what you are going to do ahead of time. Random blogs and articles never make a big impact so make your content part of your overall marketing plan and improve your SEO, improve your marketing content and boost your bottom line all at once.
Why do you need Content Marketing?
Content marketing isn’t just for big marketing departments. Everyone can afford to do content marketing in some way or form. The essence of effective content strategy is to be creative and resourceful with the resources you have. You don’t need to be a Pulitzer Prize-winning writer or James Cameron to create good interesting content and every business has interesting stories to tell or value to add to the customer experience somewhere in the cupboard. A little lateral thinking, data analysis, customer insight and some smart management can get you a long, long way.
Over the next few weeks, we will break down, in 10 easy steps, how you can create a great content marketing strategy without blowing your marketing budget.
Come with us on this content marketing journey…..next week we will start by showing you how to analyses the data find your content market niche and develop your own ‘story’.