Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages. To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience. Thankfully, most publishers have heeded the call and now offer pretty decent mobile pages.

Google started this effort back in 2014 by simply marking sites with a badge that it considers mobile friendly. A few months later, it started using this as a ranking signal, too.

 

Speed has long been one of Google’s obsessions, and over the course of the last few months, the company also introduced AMP, which makes sites load even faster on mobile.

While it doesn’t use AMP as a ranking signal today, it does prominently feature AMP pages. Chances are, it will start doing so in the future, though, and over time, it will then increase the importance of using AMP just like it did with its first efforts in ranking mobile-friendly sites higher.

Google offers a number of tools that let you figure out whether your site is currently considered mobile-friendly and Google’s Webmaster Tools feature a full section that highlights “mobile usability errors” on your site, too.

 

 

 

 

source :techcrunch 

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Advertising on Instagram

 

Advertising on Instagram

With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms.
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small. 

Instagram Ad Solutions 

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. 

Instagram Ad Formats 

Format 1 :

Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas. 

Format 2 :

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format. 

Format 3 :

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more. 

Instagram Advertising Solutions Support the Following Objectives 

1. Clicks to Website

• Send people to important sections of your website
• Available Ad Formats: Photo, Video, Carousel 

 2. Website Conversions

• Get people to take specific actions on your website
• Available Ad Formats: Photo, Video, Carousel  

3. Mobile App Installs

• Get people to install your mobile app
• Available Ad Formats: Photo, Video, Carousel 

4. Mobile App Engagement

• Get more activity on your mobile app
• Available Ad Formats: Photo, Video, Carousel 

5. Video Views

• Tell a story using video
• Available Ad Formats: Video

6. Reach and Frequency

• Achieve predictable reach and greater control over message frequency
• Available Ad Formats: Photo, Video, Carousel

7. Page Post Engagement

• Get people to engage with your ad
• Available Ad Formats: Photo, Video 

8. Mass Awareness*

• Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram's feed
• Available Ad Formats: Photo, Video, Carousel
*Available through Insertion Order only. Contact your sales partner for availability 




Source : Instagram

 

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Getting Started With Instagram For Business

If You Could Express Your Business Visually, What Would You Create?

Instagram is a community built on the power of visual storytelling.
Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

Content Strategy Tips

Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions.

Tip 1 :  Start with a clear goal and creative concept

Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.

Tip 2 :  Celebrate your brand look & feel

Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.

Tip 3 :  Focus on craft

Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.

Other Tips for Getting Started

Account name

Choose an account name that's easily tied to your business. A company name works great.

Profile photo

Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones.

Text

Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers. Incorporate hashtags to categorize your content and make it easier for non-followers to discover you. We recommend up to three hashtags so they don't detract from the simplicity of the post. Ask questions to engage people.

Commenting & liking

Play an active role with your community. Engage with comments and questions on your own posts and use hashtags, location tags and Photos of You to discover and join the conversation on other community members' posts about your brand.

Tagging

Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.

Image tools

Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app. These effects give images that unmistakable "Instagram" look that people respond to.

Image subjects

Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.

Search & Explore

Use Search & Explore on mobile or desktop to discover people, locations and posts that may be relevant to your brand. You can also explore trending hashtags and top accounts. 

Source : Instagram

 

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Promote Website On Facebook

Create a Page

A Facebook page acts as your home base on the social networking site. Customize it to match the branding of your site so that the page looks reputable and attractive. A catchy and informative About section that includes your website link will hook new visitors. On your page, you can add events, notes, videos and photos. After you create the page, you can use Facebook under your page's name by clicking "Edit Page" and "Use Facebook as [Page Name]."

Know More About How To Create Facebook Page Click Here

Network

Facebook is a social networking site above everything else; use it to your advantage. Find people with similar interests and join groups. Become the expert in your website's topic, answering questions and generally being helpful. Actively seek out new friends each day and make connections with those who show interest.

Share

Sharing becomes a science with Facebook -- too much and your Facebook friends start to ignore your postings, too little and they forget you. Start by posting every other day and then adjust to what feels right for your niche. Post items that people will want to share. Pictures get the most attention, and if they are clever, they can spread like wildfire. Late morning on the weekdays is the best time to post if you want the most exposure, according to a study from social media management company Vitrue posted on the Mashable website.

Promote

Facebook has some strict rules on how to run promotions on its website, and the company enforces these rules by shutting down pages. If you stay within the guidelines, running contests or sweepstakes is a powerful way to attract new customers to your page, get some "likes" and raise awareness. For the best results, advertise the promotion before it runs and make sure your page is populated with interesting information.

Advertise

Facebook mines its users' data to post contextual ads tailored to the user's likes. This makes it a perfect advertising platform. To create an ad, click "Build Audience" and "Create an Ad." Facebook offers three options for ads at the time of publication. The first is tailored to get more "likes" for a page; the second allows administrators to promote a certain "post" on the page; and the third allows for a customized advertisement. All options allow you to choose when, to whom and how your ad displays to a certain extent. Be sure to check your Web host control panel, as many hosts offer free Facebook ad money that you can use for testing.

Source : Science opposingview

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Step By Step Guide To Create Facebook Page

1. Set up a personal Facebook account (if you don’t already have one). Scrutinize your privacy settings and review your criteria for who you will accept as friends. Chances are, once you start a page for your company, total strangers will send you friend requests. Be careful about the ones you authorize.
2. Navigate to the Create a Page link, where you will be presented with six main categories. Pick the one that best describes your organization from these choices: Local Business or Place; Company, Organization, or Institution; Brand or Product; Artist, Band, or Public Figure; Entertainment; and Cause or Community. You can get to this link by clicking on the dedicated Pages section in the left-hand navigation bar on your Facebook profile’s Home page. You can edit the category for your page later, as your business evolves.
3. Choose a name for your Facebook page. Once you have selected a category, you will be prompted to pick a name. You might simply echo your official name. I’ll use an example from my hometown, Legends Steakhouse. You might need to alter the name slightly, if a business somewhere else in the Facebook social world has a similar or the same identity. So, you probably should do some soul (and Facebook) searching to see what others are doing. Be careful with picking a name: This choice is irreversible once you have more than 100 page fans. It will also be part of the URL of your Facebook page, which is important for SEO reasons.
4. Set up your basic information. Once you have taken this step, you can use the Facebook page dashboard to fill out information such as your company’s mission statement, its physical location, contact details, website, and so forth. You can choose what to make public and what to keep private.
5. Choose administrators. Who will be responsible for adding new information, content, and useful links to your page? You can designate certain employees. The role with the broadest control over a Facebook page is Manager, which gives that person the right to send messages, create posts using the page’s identity, create ads, and look at the insights reports (such as new “likes,” the reach of the page, and so forth). Other roles include Content Creator, Moderator, Advertiser, and Insights Analyst, which are limited to the functions those names suggest.
6. Add your visual identity. Your page’s structure is similar to that of your personal Facebook profile, which means you can add both a profile photo, usually your logo or some other existing business identifier, and a cover photo, which is something that relates to your business. So, for example, if you run a local gym or fitness club, you might want to show off your equipment or present a photo of members using the facility.
   
7. Add events and photos to your Timeline to give your Facebook page more personality. To provide followers or visitors with more background about your company’s history and accomplishments, add memorable dates, such as when the business was founded, reached a certain sales milestone, or earned an award or media attention. You can also add photos that illustrate these things.
8. Promote your Facebook page. Once you and your team are happy with what your Facebook page “says” to visitors, it’s time to start building a following. You can start by sending an invitation to existing contacts asking them to visit and “like” your page, so that they see future updates. To do this, click on the Build Audience link at the top of your Facebook page, where Facebook lets you send invitations directly to contacts you have stored in these email services: iCloud, Windows Live Hotmail, Yahoo, AOL, and Comcast. The number of invitations you can send is limited to 5,000 contacts. You can also create a paid advertisement to highlight the page with certain audiences (such as anyone who lives near your location) or to showcase promotions.
9. Nurture your creation. Facebook pages thrive through predictable updates, which could include highlighting new products once per week or requesting feedback about new ideas that your team is considering. There are also many steps you can take to personalize your page, via the buttons that show up prominently underneath the Cover photo. For example, you can add a link to an existing YouTube Channel or account that showcases product demonstrations or training videos. Interactivity is key, so make sure to respond to legitimate comments and feedback and to remove those that are off-topic or appear to be spam.
10. “Like” other Facebook pages related to your business, industry, or community. Using your Facebook page to connect with related businesses will help get your page in front of potential followers, so spend time researching which connections make sense. One page you should be sure to “like” is Facebook’s own resource for creating Facebook pages, which provides additional tips for Facebook page neophytes.

Source : Quickbook

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