Importance of Long-Tail Keyword

SEO beginners tend to focus on the “long keywords”; the keywords they think bring in all the money/traffic. But anyone who’s worked closely with SEO and content will be aware of the superior power of long-tail keywords. When you consider that around 80% of all search terms are long-tail searches, it doesn’t take an analytic ninja to work out how vital they are if you’re ever going to compete online.

What are long-tail keywords?
Long tail keywords are just like normal keywords, but they consist of more words. It’s widely agreed that a keyword with three or more keywords is a long-tail keyword.
E.g.
“Short” keyword = mobile cases
“Long tail” keyword = mobile back cases for apple iphone 6s plus

Why you should care about long-tail keywords
Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic. A person searching for mobile back cases for apple iphone 6s plus already knows exactly what he/she want to buy; they’re further down the buying path.

There is less competition for long-tail search terms
The more specific your market is, the less competition you will have to compete with.

Consider this example: You’re trying to optimize a page for “iPhone cases” vs. “Hand-made wooden iPhone covers made in the India Rajasthan”.

There are millions and millions of sites that are trying to rank for the term “iPhone cases”, but only a handful of sites trying to rank for “Hand-made wooden iPhone covers made in the India Rajasthan”. There may not be as many people searching for the hand-made wooden cases, but because they know exactly what they are looking for, the conversion rate will be drastically higher.

The real beauty of long-tail keywords is that you can develop content that aligns your product or service with the needs and wants of people that don’t even know you exist. You can position yourself as the solution to all of their problems. Focusing on long-tail keyword also gives you a clear advantage in your industry, allowing you to capitalize on highly targeted traffic.