Promote Website On Facebook

Create a Page

A Facebook page acts as your home base on the social networking site. Customize it to match the branding of your site so that the page looks reputable and attractive. A catchy and informative About section that includes your website link will hook new visitors. On your page, you can add events, notes, videos and photos. After you create the page, you can use Facebook under your page's name by clicking "Edit Page" and "Use Facebook as [Page Name]."

Know More About How To Create Facebook Page Click Here

Network

Facebook is a social networking site above everything else; use it to your advantage. Find people with similar interests and join groups. Become the expert in your website's topic, answering questions and generally being helpful. Actively seek out new friends each day and make connections with those who show interest.

Share

Sharing becomes a science with Facebook -- too much and your Facebook friends start to ignore your postings, too little and they forget you. Start by posting every other day and then adjust to what feels right for your niche. Post items that people will want to share. Pictures get the most attention, and if they are clever, they can spread like wildfire. Late morning on the weekdays is the best time to post if you want the most exposure, according to a study from social media management company Vitrue posted on the Mashable website.

Promote

Facebook has some strict rules on how to run promotions on its website, and the company enforces these rules by shutting down pages. If you stay within the guidelines, running contests or sweepstakes is a powerful way to attract new customers to your page, get some "likes" and raise awareness. For the best results, advertise the promotion before it runs and make sure your page is populated with interesting information.

Advertise

Facebook mines its users' data to post contextual ads tailored to the user's likes. This makes it a perfect advertising platform. To create an ad, click "Build Audience" and "Create an Ad." Facebook offers three options for ads at the time of publication. The first is tailored to get more "likes" for a page; the second allows administrators to promote a certain "post" on the page; and the third allows for a customized advertisement. All options allow you to choose when, to whom and how your ad displays to a certain extent. Be sure to check your Web host control panel, as many hosts offer free Facebook ad money that you can use for testing.

Source : Science opposingview