SEO basics

In the world of SEO, they often say "content is king". That means if you want people to find your website on Google, you need to have lots of words on your website, and those words should be the keywords you think people would be looking for on Google.

1.Keywords

Keywords are the terms that people use to search for things on the web. As a shop owner, you want to know exactly what keywords your customers are using so that you can target them. Say that you are selling leather shoes; you need to know if people who might be searching for your product are looking for "leather shoes", "dress shoes", "leather boots", or maybe even all of those.
A useful tool to help you brainstorm and discover the most popular keywords is the Google Keyword Planner. This tool helps you determine the most popular keywords by comparing search volumes.
Keep in mind that the more traffic your keywords get, the more difficult it will be for your store to show up at the top of searches because you'll have more competition.
Now that you know which keywords you are looking to target, you need all of your online store's content to include those words. The content you should setup for SEO includes your homepage, and any and all product pages, collection pages, blog posts, and regular web pages.
There are five primary places on any given web page where you will want to think about placing keywords: the page title, the meta description, the page’s main heading (the tag), ALT tags, and the page’s body content.

2.Page title

The title tag is one of the most important elements of on-page optimization. The title tag can be set for pages, products, collections, and blog posts using the your admin panel. The title appears as the clickable link on the search engine result, like Website development comapny.
The content of the title tag is used by the search engines to determine what your page is about. Here are the basics:
  • Keywords: Include your most important target keywords in your page title.
  • Length: 70 characters is the maximum number of characters that most search engines will display.
  • Branding: If you want to include your store's name, it's a good idea to do it at the end of the title.
  • Readability: Make sure your title tag is readable. Potential customers won’t click on an unclear title or a jumble of keywords.

3.Meta description

A "meta description" is the brief bit of text that shows up on a search engine like Google after your title tag.
Try to write an accurate description of your store. A good description will cause more people to click links to your store.

4.Page heading (h1)

It is important that you include your main keywords in the names of your store's products, collections, pages, or blog posts. These names are often used as a web page's heading tag.

5.Image alt text

Google and other search engines can read words and content on your site, but computers have a hard time knowing what the content of an image is. The image's file name and alt text are used to describe a picture's contents. Having descriptive alt text can help your product images show up when customers search for images. As well, alt text is an important accessibility feature: it describes your product images to people who have visual impairments.

6.Page content

The more content you write in your product description, collection text, or blog post, the better chance your page will be found on Google and other search engines. Try to write a few paragraphs of text with some of your main keywords included. Make sure you don't just copy and paste text provided to you by a manufacturer - chances are that same description is already on hundreds of other web sites.

7.Links and anchor text

  • Links
    Links to your online store from other websites help Google know that your site is popular and can be trusted. Ask your friends and affiliates to link to your store, and look for places where your store can be listed online.
  • Anchor text
    The text that acts as the link to your store is very important. If a website links to your online store using the words click here, then Google may think that the website should show up when people search for "click here." Instead, it's a good idea to ask people to link to your website using your store name or your main keywords.

8.Sitemaps

Create your sitemap in html format or xml format.
Your sitemap file is located at at your store's URL (for example, ).You can use tools like Google Analytics or Google Webmaster Tools to verify your website so that Google indexes your content much more quickly.

9.Robot.txt

Create robot.txt file to enable or disable to crawling of our pages.Your robot file is located at robot at your store's URL (for example, ).