SEO basics
In the world of SEO, they often say "content is king". That means if
you want people to find your website on Google, you need to have lots of
words on your website, and those words should be the keywords you think
people would be looking for on Google.
1.Keywords
Keywords are the terms that people use to search for things on the
web. As a shop owner, you want to know exactly what keywords your
customers are using so that you can target them. Say that you are
selling leather shoes; you need to know if people who might be searching
for your product are looking for "leather shoes", "dress shoes",
"leather boots", or maybe even all of those.
A useful tool to help you brainstorm and discover the most popular
keywords is the Google Keyword Planner. This tool helps you determine
the most popular keywords by comparing search volumes.
Keep in mind that the more traffic your keywords get, the more
difficult it will be for your store to show up at the top of searches
because you'll have more competition.
Now that you know which keywords you are looking to target, you need
all of your online store's content to include those words. The content
you should setup for SEO includes your homepage, and any and all product
pages, collection pages, blog posts, and regular web pages.
There are five primary places on any given web page where you will
want to think about placing keywords: the page title, the meta
description, the page’s main heading (the tag), ALT tags, and the page’s
body content.
2.Page title
The title tag is one of the most important elements of on-page
optimization. The title tag can be set for pages, products, collections,
and blog posts using the your admin panel. The title appears as the
clickable link on the search engine result, like
Website development comapny.
The content of the title tag is used by the search engines to determine what your page is about. Here are the basics:
- Keywords: Include your most important target keywords in your page title.
- Length: 70 characters is the maximum number of characters that most search engines will display.
- Branding: If you want to include your store's name, it's a good idea to do it at the end of the title.
- Readability: Make sure your title tag is readable. Potential customers won’t click on an unclear title or a jumble of keywords.
3.Meta description
A "meta description" is the brief bit of text that shows up on a search engine like Google after your title tag.
Try to write an accurate description of your store. A good description will cause more people to click links to your store.
4.Page heading (h1)
It is important that you include your main keywords in the names of
your store's products, collections, pages, or blog posts. These names
are often used as a web page's heading tag.
5.Image alt text
Google and other search engines can read words and content on your
site, but computers have a hard time knowing what the content of an
image is. The image's file name and alt text are used to describe a
picture's contents. Having descriptive alt text can help your product
images show up when customers search for images. As well, alt text is an
important accessibility feature: it describes your product images to
people who have visual impairments.
6.Page content
The more content you write in your product description, collection
text, or blog post, the better chance your page will be found on Google
and other search engines. Try to write a few paragraphs of text with
some of your main keywords included. Make sure you don't just copy and
paste text provided to you by a manufacturer - chances are that same
description is already on hundreds of other web sites.
7.Links and anchor text
- Links
Links to your online store from other websites help
Google know that your site is popular and can be trusted. Ask your
friends and affiliates to link to your store, and look for places where
your store can be listed online.
- Anchor text
The text that acts as the link to your store is very important. If a website links to your online store using the words click here,
then Google may think that the website should show up when people
search for "click here." Instead, it's a good idea to ask people to link
to your website using your store name or your main keywords.
8.Sitemaps
Create your sitemap in html format or xml format.
Your sitemap file is located at at your store's URL (for example,
).You can use tools like Google Analytics or Google Webmaster Tools to
verify your website so that Google indexes your content much more
quickly.
9.Robot.txt
Create robot.txt file to enable or disable to crawling of our
pages.Your robot file is located at robot at your store's URL (for
example, ).
