Advertising on Instagram

 

Advertising on Instagram

With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms.
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small. 

Instagram Ad Solutions 

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. 

Instagram Ad Formats 

Format 1 :

Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas. 

Format 2 :

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format. 

Format 3 :

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more. 

Instagram Advertising Solutions Support the Following Objectives 

1. Clicks to Website

• Send people to important sections of your website
• Available Ad Formats: Photo, Video, Carousel 

 2. Website Conversions

• Get people to take specific actions on your website
• Available Ad Formats: Photo, Video, Carousel  

3. Mobile App Installs

• Get people to install your mobile app
• Available Ad Formats: Photo, Video, Carousel 

4. Mobile App Engagement

• Get more activity on your mobile app
• Available Ad Formats: Photo, Video, Carousel 

5. Video Views

• Tell a story using video
• Available Ad Formats: Video

6. Reach and Frequency

• Achieve predictable reach and greater control over message frequency
• Available Ad Formats: Photo, Video, Carousel

7. Page Post Engagement

• Get people to engage with your ad
• Available Ad Formats: Photo, Video 

8. Mass Awareness*

• Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram's feed
• Available Ad Formats: Photo, Video, Carousel
*Available through Insertion Order only. Contact your sales partner for availability 




Source : Instagram