Advertising on Instagram

 

Advertising on Instagram

With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms.
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small. 

Instagram Ad Solutions 

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. 

Instagram Ad Formats 

Format 1 :

Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas. 

Format 2 :

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format. 

Format 3 :

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more. 

Instagram Advertising Solutions Support the Following Objectives 

1. Clicks to Website

• Send people to important sections of your website
• Available Ad Formats: Photo, Video, Carousel 

 2. Website Conversions

• Get people to take specific actions on your website
• Available Ad Formats: Photo, Video, Carousel  

3. Mobile App Installs

• Get people to install your mobile app
• Available Ad Formats: Photo, Video, Carousel 

4. Mobile App Engagement

• Get more activity on your mobile app
• Available Ad Formats: Photo, Video, Carousel 

5. Video Views

• Tell a story using video
• Available Ad Formats: Video

6. Reach and Frequency

• Achieve predictable reach and greater control over message frequency
• Available Ad Formats: Photo, Video, Carousel

7. Page Post Engagement

• Get people to engage with your ad
• Available Ad Formats: Photo, Video 

8. Mass Awareness*

• Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram's feed
• Available Ad Formats: Photo, Video, Carousel
*Available through Insertion Order only. Contact your sales partner for availability 




Source : Instagram

 

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Getting Started With Instagram For Business

If You Could Express Your Business Visually, What Would You Create?

Instagram is a community built on the power of visual storytelling.
Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

Content Strategy Tips

Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions.

Tip 1 :  Start with a clear goal and creative concept

Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.

Tip 2 :  Celebrate your brand look & feel

Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.

Tip 3 :  Focus on craft

Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.

Other Tips for Getting Started

Account name

Choose an account name that's easily tied to your business. A company name works great.

Profile photo

Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones.

Text

Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers. Incorporate hashtags to categorize your content and make it easier for non-followers to discover you. We recommend up to three hashtags so they don't detract from the simplicity of the post. Ask questions to engage people.

Commenting & liking

Play an active role with your community. Engage with comments and questions on your own posts and use hashtags, location tags and Photos of You to discover and join the conversation on other community members' posts about your brand.

Tagging

Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.

Image tools

Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app. These effects give images that unmistakable "Instagram" look that people respond to.

Image subjects

Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.

Search & Explore

Use Search & Explore on mobile or desktop to discover people, locations and posts that may be relevant to your brand. You can also explore trending hashtags and top accounts. 

Source : Instagram

 

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