Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages. To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience. Thankfully, most publishers have heeded the call and now offer pretty decent mobile pages.

Google started this effort back in 2014 by simply marking sites with a badge that it considers mobile friendly. A few months later, it started using this as a ranking signal, too.

 

Speed has long been one of Google’s obsessions, and over the course of the last few months, the company also introduced AMP, which makes sites load even faster on mobile.

While it doesn’t use AMP as a ranking signal today, it does prominently feature AMP pages. Chances are, it will start doing so in the future, though, and over time, it will then increase the importance of using AMP just like it did with its first efforts in ranking mobile-friendly sites higher.

Google offers a number of tools that let you figure out whether your site is currently considered mobile-friendly and Google’s Webmaster Tools feature a full section that highlights “mobile usability errors” on your site, too.

 

 

 

 

source :techcrunch 

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Advertising on Instagram

 

Advertising on Instagram

With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms.
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small. 

Instagram Ad Solutions 

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. 

Instagram Ad Formats 

Format 1 :

Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas. 

Format 2 :

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format. 

Format 3 :

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more. 

Instagram Advertising Solutions Support the Following Objectives 

1. Clicks to Website

• Send people to important sections of your website
• Available Ad Formats: Photo, Video, Carousel 

 2. Website Conversions

• Get people to take specific actions on your website
• Available Ad Formats: Photo, Video, Carousel  

3. Mobile App Installs

• Get people to install your mobile app
• Available Ad Formats: Photo, Video, Carousel 

4. Mobile App Engagement

• Get more activity on your mobile app
• Available Ad Formats: Photo, Video, Carousel 

5. Video Views

• Tell a story using video
• Available Ad Formats: Video

6. Reach and Frequency

• Achieve predictable reach and greater control over message frequency
• Available Ad Formats: Photo, Video, Carousel

7. Page Post Engagement

• Get people to engage with your ad
• Available Ad Formats: Photo, Video 

8. Mass Awareness*

• Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram's feed
• Available Ad Formats: Photo, Video, Carousel
*Available through Insertion Order only. Contact your sales partner for availability 




Source : Instagram

 

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Getting Started With Instagram For Business

If You Could Express Your Business Visually, What Would You Create?

Instagram is a community built on the power of visual storytelling.
Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

Content Strategy Tips

Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions.

Tip 1 :  Start with a clear goal and creative concept

Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.

Tip 2 :  Celebrate your brand look & feel

Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.

Tip 3 :  Focus on craft

Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.

Other Tips for Getting Started

Account name

Choose an account name that's easily tied to your business. A company name works great.

Profile photo

Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones.

Text

Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers. Incorporate hashtags to categorize your content and make it easier for non-followers to discover you. We recommend up to three hashtags so they don't detract from the simplicity of the post. Ask questions to engage people.

Commenting & liking

Play an active role with your community. Engage with comments and questions on your own posts and use hashtags, location tags and Photos of You to discover and join the conversation on other community members' posts about your brand.

Tagging

Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.

Image tools

Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app. These effects give images that unmistakable "Instagram" look that people respond to.

Image subjects

Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.

Search & Explore

Use Search & Explore on mobile or desktop to discover people, locations and posts that may be relevant to your brand. You can also explore trending hashtags and top accounts. 

Source : Instagram

 

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Promote Website On Facebook

Create a Page

A Facebook page acts as your home base on the social networking site. Customize it to match the branding of your site so that the page looks reputable and attractive. A catchy and informative About section that includes your website link will hook new visitors. On your page, you can add events, notes, videos and photos. After you create the page, you can use Facebook under your page's name by clicking "Edit Page" and "Use Facebook as [Page Name]."

Know More About How To Create Facebook Page Click Here

Network

Facebook is a social networking site above everything else; use it to your advantage. Find people with similar interests and join groups. Become the expert in your website's topic, answering questions and generally being helpful. Actively seek out new friends each day and make connections with those who show interest.

Share

Sharing becomes a science with Facebook -- too much and your Facebook friends start to ignore your postings, too little and they forget you. Start by posting every other day and then adjust to what feels right for your niche. Post items that people will want to share. Pictures get the most attention, and if they are clever, they can spread like wildfire. Late morning on the weekdays is the best time to post if you want the most exposure, according to a study from social media management company Vitrue posted on the Mashable website.

Promote

Facebook has some strict rules on how to run promotions on its website, and the company enforces these rules by shutting down pages. If you stay within the guidelines, running contests or sweepstakes is a powerful way to attract new customers to your page, get some "likes" and raise awareness. For the best results, advertise the promotion before it runs and make sure your page is populated with interesting information.

Advertise

Facebook mines its users' data to post contextual ads tailored to the user's likes. This makes it a perfect advertising platform. To create an ad, click "Build Audience" and "Create an Ad." Facebook offers three options for ads at the time of publication. The first is tailored to get more "likes" for a page; the second allows administrators to promote a certain "post" on the page; and the third allows for a customized advertisement. All options allow you to choose when, to whom and how your ad displays to a certain extent. Be sure to check your Web host control panel, as many hosts offer free Facebook ad money that you can use for testing.

Source : Science opposingview

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Step By Step Guide To Create Facebook Page

1. Set up a personal Facebook account (if you don’t already have one). Scrutinize your privacy settings and review your criteria for who you will accept as friends. Chances are, once you start a page for your company, total strangers will send you friend requests. Be careful about the ones you authorize.
2. Navigate to the Create a Page link, where you will be presented with six main categories. Pick the one that best describes your organization from these choices: Local Business or Place; Company, Organization, or Institution; Brand or Product; Artist, Band, or Public Figure; Entertainment; and Cause or Community. You can get to this link by clicking on the dedicated Pages section in the left-hand navigation bar on your Facebook profile’s Home page. You can edit the category for your page later, as your business evolves.
3. Choose a name for your Facebook page. Once you have selected a category, you will be prompted to pick a name. You might simply echo your official name. I’ll use an example from my hometown, Legends Steakhouse. You might need to alter the name slightly, if a business somewhere else in the Facebook social world has a similar or the same identity. So, you probably should do some soul (and Facebook) searching to see what others are doing. Be careful with picking a name: This choice is irreversible once you have more than 100 page fans. It will also be part of the URL of your Facebook page, which is important for SEO reasons.
4. Set up your basic information. Once you have taken this step, you can use the Facebook page dashboard to fill out information such as your company’s mission statement, its physical location, contact details, website, and so forth. You can choose what to make public and what to keep private.
5. Choose administrators. Who will be responsible for adding new information, content, and useful links to your page? You can designate certain employees. The role with the broadest control over a Facebook page is Manager, which gives that person the right to send messages, create posts using the page’s identity, create ads, and look at the insights reports (such as new “likes,” the reach of the page, and so forth). Other roles include Content Creator, Moderator, Advertiser, and Insights Analyst, which are limited to the functions those names suggest.
6. Add your visual identity. Your page’s structure is similar to that of your personal Facebook profile, which means you can add both a profile photo, usually your logo or some other existing business identifier, and a cover photo, which is something that relates to your business. So, for example, if you run a local gym or fitness club, you might want to show off your equipment or present a photo of members using the facility.
   
7. Add events and photos to your Timeline to give your Facebook page more personality. To provide followers or visitors with more background about your company’s history and accomplishments, add memorable dates, such as when the business was founded, reached a certain sales milestone, or earned an award or media attention. You can also add photos that illustrate these things.
8. Promote your Facebook page. Once you and your team are happy with what your Facebook page “says” to visitors, it’s time to start building a following. You can start by sending an invitation to existing contacts asking them to visit and “like” your page, so that they see future updates. To do this, click on the Build Audience link at the top of your Facebook page, where Facebook lets you send invitations directly to contacts you have stored in these email services: iCloud, Windows Live Hotmail, Yahoo, AOL, and Comcast. The number of invitations you can send is limited to 5,000 contacts. You can also create a paid advertisement to highlight the page with certain audiences (such as anyone who lives near your location) or to showcase promotions.
9. Nurture your creation. Facebook pages thrive through predictable updates, which could include highlighting new products once per week or requesting feedback about new ideas that your team is considering. There are also many steps you can take to personalize your page, via the buttons that show up prominently underneath the Cover photo. For example, you can add a link to an existing YouTube Channel or account that showcases product demonstrations or training videos. Interactivity is key, so make sure to respond to legitimate comments and feedback and to remove those that are off-topic or appear to be spam.
10. “Like” other Facebook pages related to your business, industry, or community. Using your Facebook page to connect with related businesses will help get your page in front of potential followers, so spend time researching which connections make sense. One page you should be sure to “like” is Facebook’s own resource for creating Facebook pages, which provides additional tips for Facebook page neophytes.

Source : Quickbook

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Step By Step Guide of Google Adwords

 

Step 1: Create a login

To create your AdWords account, you just need to provide a valid email address and create your password.
You can then sign in to your AdWords account any time to change your settings or see how your ads are performing.

Step-by-step instructions

• Click on Start now.
• Follow the instructions to enter your email address and choose a password.
• If you're creating a new Google Account, you'll be asked to verify your email address. You'll receive an email from our system with a link to confirm your address. Just click on that link and you'll be ready to go!
• Sign in to your AdWords account at adwords.google.com.  

Step 2: Target a geographic region

Do you have a local business? Don't want to advertise globally or nationwide? Simply choose the geographic area where you'd like your ads to appear.

Step-by-step instructions

• Click on the Create your first campaign button.
• Go to Campaign Settings and Audience if you want to change the language settings.
• If you want to advertise in a specific location only, go to Campaign Settings and Audience to change your targeted location.
• Simply select the countries, regions or cities where you would like your ad to appear – or just exclude specific regions. 

Step 3: Set your daily budget

With Google AdWords, you decide how much you're willing to pay per day. You then only pay when someone clicks on your ad. In other words, you only pay when your advertising works. This approach has allowed AdWords to establish itself as a cost-effective advertising platform for businesses of all shapes and sizes.
You set your budget under the Bidding and budget section of your campaign settings. Your budget should be the amount you're comfortable spending on AdWords advertising each day.

Tips

How high should I go?
If you're not sure how much you want to spend, try starting off with a budget of US$5 to US$10 per day. Increase your budget if you're happy with the initial results or once you've optimized your campaign.

Step 4: Control how much you spend per click on your ad

Under Bidding and Budget select the Automatic bidding option. AdWords will then automatically adjust your bids to try to bring you the most clicks possible within your budget.

Tips

If you want to control how much you spend per click on your ad, you can set a CPC (cost-per-click) bid limit. We recommend starting out with an amount you're comfortable spending per click on your ad (many advertisers start out with about $1.00) and then continuing to adjust as you monitor your ad's performance. If you enter a CPC bid limit that's too low, your budget may not be used up completely or your ad may not show at all. If this happens, increase your CPC bid limit or add more keywords.
You can change your CPC bid at any time. The best thing is to get started and begin experimenting.
When determining how much to bid for a click on your ad, try to estimate how valuable a click is for your business. Think of "a click" as a person that searches for one of your keywords, sees your ad, chooses to click on it and lands on your website - in other words, think of a click as "a potential customer". How much you are willing to pay for a click will largely depend on how much profit you make from a new customer.

Step 5: Create ad(s)

Creating good ads is important but not difficult. What's more, it's not like creating a newspaper advertisement. A key advantage of AdWords is that you can adjust and improve your ads at any time.

Tips

• Say how you're different.
  Use terms such as "excellent service, good value, professional, competent, quick", etc. Tell the user what they can expect from your website and your company.
• Incorporate a call to action in your ad.
  It's better to say "Buy flowers" rather than "Flowers for sale".
• Use the most important keywords in the ad text.
  If search terms appear in the ad, they will appear in bold. This means that the ad has a better chance of being noticed and will be clicked on more often.
• Don't know which ad text is better? Use ad variations.
  If you aren't sure what text to use in your ad, just let your audience decide. You can create multiple versions of your ad and then compare them to find out which ones receive the most clicks or lead to the most conversions. Remember: You only pay when someone clicks on your ad. 

Step 6: Select keywords

Keywords are the words or phrases for which your ad will appear when a user searches for them. It's important to select keywords carefully, as they'll determine the audience that will see your ads -- but don't worry about getting it exactly right the first time. You can always add new keywords or edit or delete existing ones after you've created your first campaign.

Tips

• Put yourself in the shoes of your customers
  Your keywords should be the words or phrases your customers would use when searching for your product or service.
• Relevance is key
  If you're selling roses, use specific keywords such as "Buy red roses" rather than generic keywords like "Flowers." Generic keywords may get more searches, but the people searching for them aren't necessarily interested in your specific product. You're likely to receive better results with keywords such as "Red roses delivery" or "Long-stemmed roses."
  
  To determine the position that your ad appears in, AdWords takes into account how relevant your ad and your website are to each search query. If your keywords aren't relevant, your ad may appear at the bottom of the page or not at all.
• How many keywords should I select?
  Start off with just 10-20 keywords. You can always add more once you see how your ads perform. It's a good idea to select more keywords in order to attract a larger audience. This means that you don't always have to be in position 1 to receive the same number of clicks and save costs. Remember that the keywords must always be relevant. Quality is more important than quantity.
• Use the Keyword Tool
  Use the Keyword Tool at any time to find relevant keyword ideas.
• Refine your keywords after first results:
  Check your AdWords account after your ads have been running for a few days. Find out which keywords are receiving the most clicks at the lowest price, then add other keywords like them. 

Step 7: Enter billing information

To take the final step and activate your account, enter your billing information. Choose between one of the following payment methods available in the US:

• Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
• Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa logo More about these options

The payment options available to you may vary according to the currency you use and the location of your billing address.
Voucher
If you have a voucher, you can redeem it as a new customer when entering your billing information. Remember that you must enter your billing information before your ads can start running. Once the voucher has been used up, you may incur costs depending on the success of your ad. However, you can pause your ads at any time in order to prevent costs from accruing.

Step-by-step instructions

• Click on the Billing tab and then on Billing preferences.
• Select a payment method and enter your billing information.
• Accept the AdWords Terms and Conditions and click on Save and Activate.
• If you have a voucher, you can redeem it after entering billing information. If you have already entered your billing information, click on the Billing tab and then on Billing preferences. Enter your code in the field under Promotional Codes.
• Congratulations! You have successfully created your first campaign!

Done! Now your ad should be running

For more information on how to fine tune your account, visit the AdWords Small Business Center.

Source : Google Ads

 

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Tools to Analyze Social Media Competitors

1. Facebook Page Performance

Analyze and monitor your Facebook Pages

LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on the most popular social network in the world - Facebook.

Our free of charge Facebook analytics tool will provide you with detailed information and explanation of identified issues, tips on how to address these issues and much more.

Visit : http://likealyzer.com/

2. Social media listening, analytic and reporting

2.1 Monitor & Report

Social media listening, analytics and reporting. The way you dreamed it should be.

2.2 Influencer Marketing

Find and create relationships with the top influencers in your sector and build your community.

2.3 Competitive Analysis

Track your landscape, see what's working for them and develop your strategy.

Visit : http://klear.com/

3. Twitter Activity

Visit http://twitonomy.com/

4.Analyze and improve social media profiles

 Analyze your profiles - and your competitors. With KPIs, analyses and reports. Monitor your success and increase your social reach every day. 

Visit : http://www.fanpagekarma.com/ 

 

 

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Google Search Console Search Analytics Now Shows Application Install Button

Now google will show report for those who verified their application with search console.

Google announced a new feature for app developers within the Google Search Console. Now, you can see in the Search Analytics report a new report for “search appearance” that shows you application install button clicks.

Google will sometimes show mobile users an application install button in the search results. Now, Google will show you how many people are clicking on that button and let you segment the data by keyword, country, devices, pages,queries and  other search analytics filters.The report will show only clicks on the install button.

You just need to verify your application with google search console to view report.

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A Great List Of Fashion Blogs That Accept Guest Posts

This is a list of top fashion blogs that accept guest posts.
1. OffBeatBride.com

2. CreativeFashionGlee.com

3. EcoSalon.com

4. JustJared.com

5. LivingRichWithCoupons.com

6. TheBudgetFashionista.com

7. NifyNike.com

8. Fashionox.com

9. GirlsLunchOut.com

10.BeautyAndGroomingTips.com

11. LostAtEMinor.com

12. LoveMyDress.net

13. ElizabethAnneDesigns.com

14. WiseShe.com

15. AllWomenStalk.com

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Importance of Long-Tail Keyword

SEO beginners tend to focus on the “long keywords”; the keywords they think bring in all the money/traffic. But anyone who’s worked closely with SEO and content will be aware of the superior power of long-tail keywords. When you consider that around 80% of all search terms are long-tail searches, it doesn’t take an analytic ninja to work out how vital they are if you’re ever going to compete online.

What are long-tail keywords?
Long tail keywords are just like normal keywords, but they consist of more words. It’s widely agreed that a keyword with three or more keywords is a long-tail keyword.
E.g.
“Short” keyword = mobile cases
“Long tail” keyword = mobile back cases for apple iphone 6s plus

Why you should care about long-tail keywords
Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic. A person searching for mobile back cases for apple iphone 6s plus already knows exactly what he/she want to buy; they’re further down the buying path.

There is less competition for long-tail search terms
The more specific your market is, the less competition you will have to compete with.

Consider this example: You’re trying to optimize a page for “iPhone cases” vs. “Hand-made wooden iPhone covers made in the India Rajasthan”.

There are millions and millions of sites that are trying to rank for the term “iPhone cases”, but only a handful of sites trying to rank for “Hand-made wooden iPhone covers made in the India Rajasthan”. There may not be as many people searching for the hand-made wooden cases, but because they know exactly what they are looking for, the conversion rate will be drastically higher.

The real beauty of long-tail keywords is that you can develop content that aligns your product or service with the needs and wants of people that don’t even know you exist. You can position yourself as the solution to all of their problems. Focusing on long-tail keyword also gives you a clear advantage in your industry, allowing you to capitalize on highly targeted traffic.

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How to SEO Audit a Website

Most websites acquire errors and other SEO defects over time even if good care was taken while creating it. Most people optimize their websites for search engines once and relax forever. A website or blog that is continuously updated will obviously gather some negatives over time and it is necessary to perform an SEO audit once in a while. An SEO audit is basically a procedure for checking a website against standard SEO practices and finding any other technical errors on the site.
If you have been ignoring your website for some time now, you would need to do an SEO audit soon. You can either do it yourself or hire a local professional firm like this one located in India, USA. In either case, it is always better to know what all it entails. So, let’s see how to perform an SEO audit to improve your website’s performance.

In Google’s search algorithm, the loading speed of a website is of high priority and it can also affect your precious conversion. Improperly formatted images, heavy JavaScript and flash are notorious for slowing down a website. You can use Google page insights tool to get some idea about the loading speed of your website. It will analyze your site and even give you tips to help improve the loading speed. Google recommends a webpage to load in 1.4 seconds and if you can make it, you should be on the safer side.
You can test your website load time at :  https://developers.google.com/speed/pagespeed
Check your keywords and images
Keywords are an essential part of your onpage SEO and if you haven’t focused on them, you are losing traffic for sure. Google’s keyword planner tool might be the best to check your keywords and get an insight of what you are missing out. It is also important to check your title tags for proper structure and make sure it has the right keywords in place. Check your H2 tags to be sure that they have human readable headings. Also, check if your image alt tags are well optimized and they are not left blank. Since search engines can’t read images, alt tags are a must to describe them.
Eliminate coding errors
Validating your website’s code is a great way to improve the experience of search bots on your site. Since search engine bots find complicated scripts difficult to read, it is recommended that you streamline the code or simplify it. This not only eliminates errors, but also improves your site’s loading speed. It is also mandatory to check for http errors on your site and fix them. Every page on your website should give an http status code of 200 and if it does, your site is in good health. Besides, all other design imperfections on the site should be fixed for user experience and compatibility across different browsers.
You can check your website structure at : https://developers.google.com/structured-data/testing-tool/

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Don't try content marketing without a Strategy

Content marketing has a reputation as being costly and difficult to execute, but that’s just not true. When it’s done well and strategically content marketing can even improve on the high returns SEO provides businesses. Content can actually be a very cost efficient way to market a business, but you need to invest in quality content at the start.
Google loves content and it rewards websites with fresh, relevant, targeted content with high rankings. This is a trend SEO experts identified in the ‘Panda’ algorithm updates of 2014 and all the pundits predict content will only continue to increase in importance.

• 27 million pieces of content are shared each day
• 70 percent of consumers prefer getting to know a company via articles rather than ads

In the last blog post, Pure SEO mentioned how important content marketing is in a digital growth-hacking strategy and that you don’t need huge budgets, but you do need to make sure the content is high quality.  The best way to get the maximum return is to be strategic about content and plan what you are going to do ahead of time. Random blogs and articles never make a big impact so make your content part of your overall marketing plan and improve your SEO, improve your marketing content and boost your bottom line all at once.
Why do you need Content Marketing?
Content marketing isn’t just for big marketing departments. Everyone can afford to do content marketing in some way or form. The essence of effective content strategy is to be creative and resourceful with the resources you have. You don’t need to be a Pulitzer Prize-winning writer or James Cameron to create good interesting content and every business has interesting stories to tell or value to add to the customer experience somewhere in the cupboard. A little lateral thinking, data analysis, customer insight and some smart management can get you a long, long way.
Over the next few weeks, we will break down, in 10 easy steps, how you can create a great content marketing strategy without blowing your marketing budget.
Come with us on this content marketing journey…..next week we will start by showing you how to analyses the data find your content market niche and develop your own ‘story’.

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11 Backlinks Building Websites

There are an infinite number of places you could conceivably build backlinks for your website.These are following

Google Profiles

We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (“anchor text” is the actual words that comprise the link

. You want these to be search terms for which you want to be found, not your name or company name. This anchor text helps Google determine what other sitesthink your site is abou

t) . Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. These profiles are especially important now that Google Plus has launched.

Google Places

Create a local business listing for all of your offices. Use target keywords in the profile and description fields. This is a great source that is devoid of no – follows and has high visibility in the search results. A Powerful, easy, and effective place to build backlinks.

LinkedIn.com

Build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.

Digg

Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.

Foursquare

Even if you’re not a check-in maniac, you should set up Foursquare profiles, as the link you associate with your account is followed.

Reddit

An article submission site in the Digg vein. Very active with highly engaged users. The links you submit will be devoid of the no – follow attribute .

Squidoo

Create as many Squidoo “lenses” as you like, about any topic. A lens typically consists of a blog post-esque article, with links to other recommended sources.

Stumbleupon

An article discovery site that’s exceedingly busy and popular. Drives significant eyeballs all around the Web. Submitted links are followed.

Yelp

Even if you don’t know a burger from a baba ganoush, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.

listings.local.yahoo.com

This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.

YouTube

Create a custom YouTube channel for your company . While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow.

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